In collaboration with design studio Silo in the Netherlands, Studiozeil developed a flexible wayfinding system for Gashouder, the new cultural venue of Amsterdam where music, art, performance and nightlife come together.
The brief was ambitious: create a distinctive identity and wayfinding system for a circular venue welcoming over 3,500 visitors—one that prevents bottlenecks, supports varied programming and doesn’t distract from the stage. On a tight timeline, we studied the architecture, interior materials and wayfinding needs, then shaped the design around simplicity and the idea of 'imperfection', the Bauhaus principle of ‘form follows function’ and exposed inner workings of the system. We developed the whole system as a whole in 3D, tested it against the design principles and worked with the client to settle on a direction.
The design is rooted in Gashouder's identity. The architectural form and industrial structure inspire a framework for information: a modular graphic system that adapts to the space and its programme, combining multiple dynamic layers. Through contrast in materials and execution, it creates unexpected visual connections to the interior.
Gashouder’s main hall is endlessly versatile: monumental in scale, human in experience. The wayfinding strategy responds to this: key routing information can be tailored to the audience and respond to crowd flows in real time.
The design is rooted in Gashouder's identity. The architectural form and industrial structure inspire a framework for information: a modular graphic system that adapts to the space and its programme, combining multiple dynamic layers. Through contrast in materials and execution, it creates unexpected visual connections to the interior.
Gashouder’s main hall is endlessly versatile: monumental in scale, human in experience. The wayfinding strategy responds to this: key routing information can be tailored to the audience and respond to crowd flows in real time.
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Project partners: Silo, CHILDREN OF THE LIGHT, Inside Outside, BURO VAN STIGT, Fiction Factory, OneEightyOne and Summit DIS BV
Project partners: Silo, CHILDREN OF THE LIGHT, Inside Outside, BURO VAN STIGT, Fiction Factory, OneEightyOne and Summit DIS BV
