The design of the signage system for law firm Herbert Smith Freehills in Melbourne has been inspired by the company's values of security, strength and the creation of a 'foundation'. The horizontal hook element — that forms a 'base' for the lettering — symbolises that.
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Concept and design development in collaboration with Studio Unfold.
Architect: Bates Smart. Photography: Tess Kelly
Concept and design development in collaboration with Studio Unfold.
Architect: Bates Smart. Photography: Tess Kelly
![](https://cdn.myportfolio.com/d8c00cc8-139e-40b4-b6bc-a1658912ce89/2680a999-c70a-4cbd-9dc2-a616cf981ee5_rw_1920.jpg?h=daf90a137a4b0e05d5a59f8bf1c81a55)
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